The IEU Slow Fashion Lab embraces the term sustainability, which encompasses many concepts that are sometimes difficult to understand and apply. Ethical, responsible, eco, circular, sustainable and innovative are just a few terms connected to this Lab. The Slow Fashion Lab, pioneer at IE University, is born with the purpose of making these concepts easy to understand and to apply for the students with practical and inspiring training in the fashion industry. Enrolling in this Lab, students will have the chance to meet professionals, entrepreneurs, fashion business staff, marketing experts, communication managers, designers, etc., completing and enhancing the values and the positive impacts of their future career aligned with sustainability, whether or not related to the fashion industry.
Develop clear criteria around sustainability in the fashion sector.
Learn the fashion industry gears from the concept to the shop. In each step students will understand how a fashion company works.
Analyze the fashion industry strengths and weaknesses under the sustainability criteria glasses, as well as the evolution of innovation.
Teaming to make synergies and define concept proposals to a real fashion company which may include mapping, conceptual ideas, prototyping…
Design Thinking methodology to solve real current challenges.
Define a slow fashion product for a specific sector of the market (e.g. millennial): composition, colors, accessories, communication and the intangible values associated with the slow fashion movement.
Pepe Jeans: a Spanish fashion distribution group with almost 50 years of experience in the market, an annual net profit of approximately 12 million euros, and a wide portfolio of brands sold in Spain and Europe: Pepe Jeans, Hackett, Façonnable, Tommy Hilfiger, Calvin Klein and Norton. With them you will discover how a real fashion company works and how a sustainable product can be produced and communicated to consumers.
Work around design, manufacturing, retail, marketing and customer perception with the aim to check new potential business models which include circular economy criteria.
Present several proposals around sustainability in different parts of the value fashion chain to this fashion and craft project made in Nepal, combining tradition with trends to create sustainable, fair and competitive products.
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Gema Gómez is the current Director of Slow Fashion Next, Co-Founder of B2Fabric and National Co-Coordinator of Fashion Revolution. Gema has been a fashion designer for almost 20 years, 6 in Paris in a Trends Institute, Peclers Paris, and then in two big companies in Madrid. With her current company, she has given training and conferences in institutions such as the EOI in Spain or the European Center for Innovative Textiles (CETI) in France, as well as in Mexico for the Secretariat of Sustainable Development, and other countries such as Costa Rica, Brazil, Colombia, Chile and Beirut. She also follows closely the evolution of sustainable fashion by regularly visiting salons, such as the former Ethical Fashion Show (its new name is Neonyt) in Berlin, Smart Creation in Premiere visión, and Sustainable Angle in London.
Manuel Quirós has been involved for the last 25 years in areas related to Nature: from academics, research, dissemination, and implementation to development. After a decade as a postdoctoral scientist at the Polytechnic University Madrid, he spent another 13 years at the IED, teaching Design students how to know, respect, preserve and find inspiration in nature. He is the co-founder of Biomimicry Iberia and Planeta Biomimetico España, both institutions deeply connected with bioinspiration. His blog is unique in the Spanish language, and he is also a contributing editor of the award-winning publication Zygote Quarterly Journal. Today he is involved in regenerative projects for Amazonia indigenous communities in collaboration with the government and other institutions.