The IEU Slow Fashion Lab embraces the term sustainability, which encompasses many concepts that are sometimes difficult to understand and apply. Ethical, responsible, eco, circular, sustainable and innovative are just a few terms connected to this Lab. The Slow Fashion Lab, pioneer at IE University, is born with the purpose of making these concepts easy to understand and to apply for the students with practical and inspiring training in the fashion industry. Enrolling in this Lab, students will have the chance to meet professionals, entrepreneurs, fashion business staff, marketing experts, communication managers, designers, etc., completing and enhancing the values and the positive impacts of their future career aligned with sustainability, whether or not related to the fashion industry.
Develop clear criteria around sustainability in the fashion sector.
Learn the fashion industry gears from the concept to the shop. In each step students will understand how a fashion company works.
Analyze the fashion industry strengths and weaknesses under the sustainability criteria glasses, as well as the evolution of innovation.
Teaming to make synergies and define concept proposals to a real fashion company which may include mapping, conceptual ideas, prototyping…
Design Thinking methodology to solve real current challenges.
Define a slow fashion product for a specific sector of the market (e.g. millennial): composition, colors, accessories, communication and the intangible values associated with the slow fashion movement.
Work around design, manufacturing, retail, marketing and customer perception with the aim to check new potential business models which include circular economy criteria.
Pepe Jeans: a Spanish fashion distribution group with almost 50 years of experience in the market, an annual net profit of approximately 12 million euros, and a wide portfolio of brands sold in Spain and Europe: Pepe Jeans, Hackett, Façonnable, Tommy Hilfiger, Calvin Klein and Norton. With them you will discover how a real fashion company works and how a sustainable product can be produced and communicated to consumers.
Carry out a market study to determine a reasonable in-store price for fashion-conscious jeans and to bring all denim production from Asia to near Europe.
Provide potentially affordable and applicable proposals to the brand around re-sale; second hand; repairability; recycling and other alternatives to their global stores as well as to their old collections.
Gema Gómez is the current Director of Slow Fashion Next, Co-Founder of B2Fabric and National Co-Coordinator of Fashion Revolution. Gema has been a fashion designer for almost 20 years, 6 in Paris in a Trends Institute, Peclers Paris, and then in two big companies in Madrid. With her current company, she has given training and conferences in institutions such as the EOI in Spain or the European Center for Innovative Textiles (CETI) in France, as well as in Mexico for the Secretariat of Sustainable Development, and other countries such as Costa Rica, Brazil, Colombia, Chile and Beirut. She also follows closely the evolution of sustainable fashion by regularly visiting salons, such as the former Ethical Fashion Show (its new name is Neonyt) in Berlin, Smart Creation in Premiere visión, and Sustainable Angle in London.
Manuel Quirós is an Associate Professor at IE School of Architecture & Design and Director of the pioneering Slow Fashion Lab at IE. He also teaches at the ESIC, University of Navarra, and in the Sustainable Development Master of the Unesco Chair of the UPV / EHU in the innovative subject of Biomimicry and Systemic Thought. He lectures in numerous forums and has been invited to COP 25 or UN_Habitat, among others. With more than 130 publications, he is also a co-founder of the Biomimicry Iberia Association and the International Network for Biomimicry Studies, the latter deeply linked to the Amazon and its indigenous communities. He is a consultant in this discipline and his blog is the only one to date written in Spanish (natureinspireus.wordpress.com). Since 2013, he has collaborated as editor of the award-winning Zygote Quarterly Journal.
Throughout his professional career, he has focused on studying how the lessons of nature, strategic, innovative, and regenerative by definition, can be applied to any human sector, from design to business.