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Strategy Lab

Connecting businesses with bright new minds.

Strategy Lab


A group of students will provide strategic advice to selected companies. They will interact directly with CEOs and senior
management, analyze potential opportunities (expansion into new market segments, countries, vertical integration, optimization of operations, etc) and present conclusions and recommendations to CEO and their boards.

We encourage senior students to enroll as well as first and second year. Teams will be structured with one or two team leaders who will report directly to the CEO or equivalent of the client.

This Lab provides not only high exposure to senior management, but also the opportunity to design and impact the future of companies and a very good understanding of organizations from the inside. It will provide valuable experience to students interested in strategy consulting, corporate strategy and certain areas of Investment Banking such as M&A. Time commitment is reasonable as the purpose of the Lab is to provide strategic thinking and execution design.


Provide strategic analysis and advice to companies, and design the execution plan.

Understand the structure of a company: how the different areas interact and identify opportunities for growth or improvement.

Analyze revenue generating opportunities or business restructuring: expansion into new verticals and markets, build alliances, identify market niches and decide which ones and how to address them.

Present a strategic plan with details on how to execute it


Lab Director

Paula Almansa foto
Paula Almansa

Adjunct professor at IE Business School and IE University. Degree in BBA, Law and Psychology. MBA from The Wharton School of Business.

Serial entrepreneur, co-founder and CEO of LOOM, and 12 years of experience in Investment Banking (M&A).

Board member and advisor for several companies and NGOs.

Lab gallery

Strategy Lab ’23
Strategy Lab ’22
Strategy Lab ’21

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