The profile of the students is young, with fresh thinking outside the media orbit, and they also have enough preparation to generate ideas with real business value. In addition, they have the ability to translate their thoughts into strategic ideas that make sense. They have passion and commitment, and they work as a team. My feeling is that several of them could already be part of a professional team focused on strategy and product.

Juan Francisco Cía, Chief Product Officer at El Confidencial

Very good strategy and proposals for digital activation. I want to hire you!

Alejandro García, Digital Manager at Beam Suntory

The collaboration initiative allows for an interesting bidirectionality between first-year students, who do not yet have any prejudices or conditioning factors generated during a specialized training process, and the company. It is also an opportunity for the company to contribute to the development of the students and the transmission of company values.

Rafael de Las Heras, Project Manager at Telefonica

I have been very impressed by the work and efforts everybody put into the project. Every team came up with a peculiar aspect and feature of the analysis. I would be more than happy to continue working with whoever wants to join a research project on a longer-term horizon.

Gianluca Lobefalo, Founder of QW Capital

We cannot stress how wonderfully impressed we were with the work ethic, thought processes, ideation, and execution on display. The students worked incredibly well. We feel honored to have had them not only choose Ocean Beer to work on but to have done so as diligently as they have.

Leanne Ware, Marketing Specialist at Ocean Beer

Thank you for the incredible work you have done, the professionalism and the degree of depth in the project you have dealt with. It has been a great pleasure for me to work with this team, and I hope that this will be something that will be continued each year.

Lucia Saenz, WASH Emergency Specialist

We are really pleased that this partnership with IE has brought us this far in our collaboration. I am sure that the work you have produced will be useful and every contribution counts towards realising children’s rights to water and sanitation in Burundi.

Jeremy Hopkins, UNICEF Representative

We are very grateful for this exchange, which has been very helpful at this start-up stage. We would be happy to continue collaborating with you in the future so we can further develop this line of action.

Miguel Cuberos, Director of Arquetipos Life Plan

The work that the students have done has been very creative and professional. It has helped us to have an external perception of the project, presenting elements of high quality and professionalism, as well as making very significant teamwork.

Ana Montes, Project Manager at Let's Go Company

You have managed to become a part of the team with your involvement and dedication. Thanks to your work and recommendations, we have been able to freshen out our social networks. We hope to continue collaborating with you in the future.

Inés Santías, Fundación Cadete

The University’s initiative of the LABs is extraordinary, since it provides foundations like ours the opportunity to enhance our social actions. The students have done a great job and showed a great commitment and dedication.

Lourdes Valls, Director at Make-A-Wish Spain

The project’s presentation was great. I love to see fresh ideas that enrich our daily environment. The students worked hard to meet the deadlines, and it was obvious that they were well prepared.

Beatriz Rodríguez, Brand & Advertising at AXA

Very good analysis, definition of personas and strategies and good ideas with a clear storytelling.

Javier Galindo, Global Marketing Manager at Heineken Netherlands