This Lab aims at developing consultancy skills targeting real-life marketing problems and opportunities. Students will be part of a guided task force that works in conjunction with marketing executives from companies operating at local or international markets.
Marketing and consumer insights are a live discipline that currently faces a dynamic environment. Whether a start-up or multinational company, marketing managers are in need of continuous contact with consumers to identify current and future needs and wants.
Students from all Bachelor degrees are welcome to participate as members of our team of consultants for this academic year.
Dr. Borden is a faculty at IE University and marketing professional with over 15 years of experience, including as Marketing Director for an international outdoor brand. He has worked extensively with brands that promote social causes including B Lab and the Access Fund, combining brand strategy, marketing, and sustainability to drive impact. He holds a PhD in Business Management from the University of Exeter and was previously the Director of an MBA program at Western Colorado University and Assistant Professor at the University of Arkansas.
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