This course is designed for anyone who wants to learn how to work in show business. Whether you are interested in creating and developing compelling formats—series, docuseries, talk shows or films—or pursuing a career in production or marketing, the industry offers a wide range of opportunities. There is room for people with a head for numbers, a talent for marketing or a passion for ideas. In this lab, we will work with production companies and platforms, focusing on two main areas: developing original ideas that we can pitch to industry professionals, and helping companies analyze existing formats and scout for promising ideas from around the world. We will examine real examples of how ideas evolve into intellectual property that can be bought and sold, exploring how a vague initial concept becomes a clearly defined project ready to move into production.
