The IE Communications Lab will provide students with professional experience in designing and creating (primarily web-based) written and audiovisual content for IE-based and external clients.
In this Lab, students will learn the necessary skills to produce an audiovisual work from start to finish. From the initial meeting with the client, through all the subsequent stages, until the final submission of the product, students will learn how to apply journalistic and artistic methods as they create videos, podcasts, and photographic content according the clients’ needs. Students will also learn how to develop web content, generating blog posts, short articles based on original reporting, and dynamic social media content designed to meet the clients’ needs.
Once they finish the Lab, students will have created professional-level audiovisual and written products they can add to their professional portfolios.
Meet with clients to discuss their audiovisual content needs or develop and pitch proposals for dynamic and creative audiovisual and written content, such as: podcasts, graphics, photography, originally researched articles and interviews, blog posts, and social media content.
Create content from start to finish. For audiovisual projects this will include: pre-production, recording, editing, and post-production. For written pieces this will include webbased and original research, interviewing, writing, editing, and integration of appropriate graphics into the written proposal.
Present to the client a final product or the different development stages of one. Address different issues that might arise, bearing in mind the production process and the clients' needs.
Work in group and experience the importance of synergies.
Meet and create a corporate video forthe company "Cerveza SanFrutos" that shows the Mission, Vision andValues the owners want tocommunicate to the world.
Prepare a promo video for the 1st AirBallon Festival in Segovia to help theorganizaton gather participants.
Create an internal corporate videoand update the welcome guide withinfographics to help the newemployees know more about thisglass factory's structure.
Create an after movie of the "DíasEuropeos de la Artesanía 2018" fairto present to the institutions forfinance.
IE Student Life
Tiermes Archaeology Department
Asocine and Futsal
Diana has coordinated the IEU Communication Lab since 2012. She has a deep knowledge of all the technical and artistic aspects that involve video creation. Her professional experience comes from the years she spent working on different TV stations. She has also gained experience teaching, coaching and advising students at the Medialab.
Diana studied High TV Production and Show Technician in León and High Image Technician in Salamanca. She also received an HNC in Visual Communication and New Media in Telford College in Edinburg. She is also a graduate in Advertising and Public Relations and is currently studying a Master’s in Digital Marketing at IE University.