Description
The IE Communication Lab will provide students with professional experience in designing and creating primarily web and social media-based written and audiovisual content for IE-based and external clients.
In this Lab, students will develop the necessary skills to produce audiovisual content work from start to finish. From the initial meeting with the client, creating a content strategy, until the final submission of the content materials, students will learn how to apply marketing and creative methods as they create videos, podcasts, and photographic content according to the clients’ needs.
Students will also learn how to develop web content, such as generating blog posts, short articles based on original reporting, and dynamic social media content designed to meet the clients’ needs.
Once they finish the Lab, students will have created professional-level audiovisual and written products they can add to their professional portfolios.
Objectives
Meet with clients to discuss their audiovisual content needs or develop and pitch proposals for dynamic and creative audiovisual and written content, such as: podcasts, graphics, videos, photography, originally researched articles and interviews, blog posts, and social media content.
Present to the client a final product or the different development stages of one.
Work in a group and experience the importance of synergies.
Develop a content strategy which effectively engages audiences with meaningful and impactful content. This includes market and competition analysis.
Address different issues that might arise, bearing in mind the production process and the clients’ needs, and present creative solutions to problems.
Create content from start to finish. For audiovisual projects this will include: pre-production, recording, editing, and post-production. For written pieces this will include web-based and original research, interviewing, writing, editing, and integration of appropriate graphics into the written proposal.
EXAMPLES OF CONSULTANCIES & CLIENTS
Lab Directors
Diana Gómez
Diana has coordinated the IEU Communication Lab since 2012. She has a deep knowledge of all the technical and artistic aspects that involve video creation. Her professional experience comes from the years she spent working on different TV stations. She has also gained experience teaching, coaching and advising students at the Medialab.
Diana studied High TV Production and Show Technician in León and High Image Technician in Salamanca. She also received an HNC in Visual Communication and New Media in Telford College in Edinburg. She is also a graduate in Advertising and Public Relations and holds a Master’s in Digital Marketing from IE University.
Brian Hallett
Over twenty years ago, Brian left the corporate consulting world to pick up a camera and tell stories with it. He launched The BIG in 2003, a boutique creative studio dedicated to Advertising and Branded Content Strategy and Production. As a well-recognized photographer & director, his passion is to work with Clients to tell their stories through unique, high-impact campaigns and online Branded Content.
Brian has over thirty years of experience in training and education. He has been a Professor at IE Business School in Spain for over ten years, teaching Advertising, Branded Content Creation, Filmmaking and Photography. He is the Director of IE University’s Communication Lab in Madrid.
Brian is the Chief Curiosity Alchemist at the BIG Still and motion work.
Lab Gallery
Welcome to the Comm Lab
Comm Lab Madrid ’23
Comm Lab Segovia ’22
Comm Lab Segovia ’20
Comm Lab Segovia ’19
Commcast Morning News
