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Innovation Lab

Unleash your creativity through real business growth.

Innovation Lab logo


In a more brittle, anxious, non-linear, and incomprehensible environment, Innovation has become the best strategic approach to improve business value propositions from big enterprises to small and medium businesses and start-ups.

I-Lab, re-launched in 22/23, is an inspiring, hands-on, and innovative space for in-depth analysis, strategic thinking, and go-beyond creativity to co-create breakthrough products,

services and experiences for global and local companies, based on their real business challenges.

Innovation is a combination of science, art, business, and creativity. Joining the I-Lab you will work on real challenges having the chance to learn methodologies & tools, developing your teamwork and creativity skills in a very experiential, collaborative, and real-business environment.


Learn the Innovation methodologies the successful enterprises are following.

Gain a holistic understanding of business challenge and customer briefings.

Spot opportunities and develop their lateral thinking to create great products, services and experiences which go beyond the obvious.

Develop Strategic Thinking and co-creation in multidisciplinary teams.

Understand the fundamentals of Design Thinking Process.

Boost creativity with divergent and lateral thinking techniques, including blue ocean or challenge reframing.


Lab Directors

Diego Rodríguez foto
DIEGO Rodríguez

Diego is an evangelist of transformation processes using technology to generate an exponential impact on the business. 16 years of experience in the ICT market covering consultancy, marketing, business development and sales roles in multinational firms. Actually, leading the Greenfield Sales team in Amazon Web Services for Spain and Portugal. Entrepreneurship passionate in various fields and projects: classical music, outdoor advertising and leisure and free time activities.

Lab Gallery

What is innovation?
Innovation Lab ’23
Innovation Lab ’21
Innovation Lab ’20

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