In this Lab, students will work in multidisciplinary teams in a program to connect the different areas of sustainability, climate change, energy efficiency, digitalization, technology, and education to experiment with new social and business values with a common thread: food as a tool to connect communities through energy. The Project includes meeting with the client in all the phases and inspirational talks with the main characters of the sector.
In this year’s edition of the Lab, students will work with Repsol to develop innovation ecosystems using design strategies and multidisciplinary tools to understand how energy and food interact in our communities to be able to create new digital experiences for customers.
Rethink new business models applying creative reuse to generate a positive effect in the environment.
Define a clear concept proposal enhancing specific values to a multinational client.
Learn how to define a brand storytelling to connect with costumers.
Become familiar with all the phases of a project from its ideation, planning, prototype, production and presentation.
Learn who are the current referents in the Food, Design and Gastronomy sector associated with innovation and sustainability factors for a global company.
Research possible users and their context (local stores, markets) in a specific neighborhood of Madrid (Chamberí) to design the concept for an app that uses 5G technology to revolutionize the purchase of fresh products.
Design a co-creation Gastronomy space for one of the new leisure centres in Madrid (Espacio de Delicias or the new 'Sala Arena') of the business group Let's go company: producer and cultural promoter of musicals such as The Bodyguard, Dirty Dancing or The Hole, and of immersive shows like Tacones Manoli and leisure spaces such as Uñas Chung Lee.
Develop innovation ecosystems using design strategies and multidisciplinary tools to understand how energy and food interact in our communities to be able to create new digital experiences for customers.
Design an event located at the Monastery reflecting on the meaning of food and food heritage, and how it interacts with culture.
Fundación Fernando Núñez
Let's Go Company
Dr. Santamarina, Ph.D., is a designer and researcher. Her work is represented by Rossana Orlandi gallery in Milan and Mint gallery in London. She is a Ph.D. Doctor of Audiovisual Communication and her thesis reflects on how the visual arts influence contemporary cuisine. She is an associate professor of Complutense University and Politécnica University of Madrid and has presented papers and communications in different universities and centers such as Royal College of Arts (London), Basque Culinary Center (San Sebastián), UNAM (México), or Pontificia Università della Santa Croce (Rome). She has previously worked for the Design Department of FABRICA, The Benetton Communication Research Center (Italy), for Empty in Madrid coordinating the design of large-scale installations and the interior design for museums and exhibitions or for Radio Television Hong Kong in a series of documentaries.