At the Storytelling Innovation Lab, we believe that true power and influence emerge from the stories we tell. This Lab is dedicated to harnessing the strategic use of storytelling to drive meaningful change across sectors. Participants will collaborate with leading organizations in corporate, public, and nonprofit spheres, developing narrative and communication strategies that influence outcomes and inspire action. Through immersive, hands-on projects, you will learn to enhance customer engagement and boost sales, shape new public policies, and transform educational and organizational initiatives. By mastering these narrative strategies, you will elevate your leadership abilities and gain a competitive edge in the professional landscape.
Víctor Gay Zaragoza is a consultant specializing in communication, brand narratives, and storytelling. He has worked with companies and organizations such as Accenture, Santander, the Red Cross, and various governments. Currently, he is an associate professor at IE Business School and IE University, and the author of five books, notably "The Yellow Way: 7 Steps to Succeed by Telling a Story," a number one bestseller. He is the founder of The Yelloway and the creator of two storytelling methodologies, with which he has trained over 30,000 people, collaborating with major companies and organizations internationally.
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