TECH

lab

Design innovative solutions for real life technology challenges.

DESCRIPTION

As the world becomes more and more digital, many industries are adopting software development techniques for their daily operations. In the Tech Lab we will get familiar with some of those techniques, allowing students to be one step ahead of the market.

The Tech Lab aims to offer students a professional experience through real projects, real clients and real deadlines. The main idea behind the Lab is to show how a technical project is managed and implemented, from the requirements intake, through design and implementation, up to delivery to the client.

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Objetives

Change the ``wheel`` while driving: customer's environment changes quite quickly, or customers simply change their minds. Either way the project needs to absorb such uncertainty while keeping the damage under control.

And of course, get those hands on the keyboard and put all those coding lessons in practice.

Manage a technical project.

Work in ``beta`` mode: it's never good enough, but we have to deliver.

EXAMPLES OF CONSULTANCIES & CLIENTS

IBM

Technical training program to develop the necessary skills through the development of different tasks on technologies franchised by the company: building a fully-functioning conversation manager, design-thinking sessions, and agile development sprints.

FERROVIAL

Research and try out several SaaS tools in three different areas: Artificial Intelligence, Text Mining, Time Tracking Software, and Alert Notified System.

ORANGE BANK

Present possible ideas to improve customer acquisition, CRM best practices, as well as encryption and cybersecurity technology to prevent fraud, hacks, and unauthorized access to their systems.

TELEFONICA

Embed each student in a project for a start-up at Wayra; a start-up accelerator.

LAB DIRECTORS

PEDRO MORENO DE LOS RÍOS

Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C tech environments, specializing in sales and marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, CRO, and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher in Big Data Marketing, which will enables him to show data as a driving force in marketing.

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