Social

lab

Work in social development consultancy to help people and communities.

DESCRIPTION

The Social Lab acts as a NGOs oriented external consultancy. The work of the Lab consists in helping the NGOs to define their needs and reach their goals and objectives. The Lab works as a social development consultancy that takes advantage of the multicultural origin of its participants and the synergies that their diverse educational background offers.

The methodology of the Lab helps students to work with professional criteria in the main causes defended by the NGOs through the empowerment of their social awareness.

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Objetives

Help students to apply their knowledge and skills in the support of social goals.

Help an NGO in the development and implementation of some specific programs and strategies.

Help create in the university community a real conscience of the role of NGOs in helping people and communities and better understand how they work.

EXAMPLES OF CONSULTANCIES & CLIENTS

POUR UNE SOURIRE D’ENFANT

Definition of an action plan to increase awareness of children's education, vocational training, protection and housing where students also worked as monitors in summer camps in Cambodia.

AYUDA EN ACCIÓN

Design and implementation of an awareness campaign targeted to IEU students of the phenomenon of women trafficking in Nepal and its aftermath.

Make A Wish

Carry out a comprehensive digital media analysis and present a proposal for improvements in contents and structure of the website, social media, and other forms of interaction and communication formulas.

Bassari

Analyse possibilities for developing micro ventures in Africa and identify companies linked to Bassari’s mission to raise funds.

LAB DIRECTORS

SOL GÓMEZ

Sol Gómez de Barreda has developed her professional life in Consultancy and Education. She worked during twelve years in International Consultancy with Multilateral Organisations (European Commission, World Bank, BID EBRD). She is member of OBERMOND S.L., a Real Estate Company specialized in relocation of expats in Spain. Sol has a PH.D in Law from the Universidad Complutense de Madrid and a Master Degree in International Management from Escuela de Organización Industrial, Madrid. She currently teaches at IEU and has been granted the “BEST TEACHER” award at IE University on 2014-2015-2016. Sol is also responsible for the Social Impact Lab at IEU since 2015-16.

JAVIER G. HERNÁNDEZ

Javier G. Hernández has over 25 years of experience in marketing, specializing in mass market, media advertising (Television), digital, branding and communication. He has been Marketing & Communication Director at ORANGE (SPAIN), Marketing Director at TVE, Business Director at PARAMOUNT CHANNEL, Marketing Communication Director at MICHELIN, and held different staff positions at MEDIASET/ PUBLIESPAÑA and other companies like CILE, HENKEL and 3M. Currently he is associate consultant at the Madrid base branding agency Razonable. Javier teaches at IEU and at the Master in PR & Events and the Master in Trade Marketing and e-commerce at CEU University.

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